You will learn how you can research effectively and find blogs you can reach out too. This module will also show you how to either create your own outreach system or use Pitchbox. I also discuss the topic of purchasing backlinks. The topic of paying for backlinks is very controversial. Instead, I will share with you both the right and wrong ways to purchase links.
This course is for everyone with marketing experience, regardless of their level. It will help you improve your ability to create, execute, launch and manage marketing campaigns.
"Help a Reporter", also known as HARO, connects journalists to sources. It's simple: You pitch your stories on the subject you're interested to journalists. You hope they enjoy your story, so they include it in their article/material and provide a link to your website. Although it can be time-consuming, I will show you how to save your time! You'll also see how I hired a virtual assistant on Upwork for PR and how she pitched journalists every day on behalf of me earning me some great backlinks.
This course will teach you how to think and function as a sophisticated marketer. You will be able to advance your career, and you will be eligible for new opportunities.
Don't let your outreach campaign fail! Marketing beginners and even experienced marketers often make mistakes in outreach campaigns. In fact, over the last few years, I've sent thousands of outreach campaigns emails and have learned many lessons. I get more than 100 links building pitches from people every month, and 99% of them are horrible. You must learn how to be that 1% of brilliance.
Students received valuable advice on setting goals, conducting competitor research, and generating ideas to improve their inbound marketing efforts.
You will find an exclusive video by Andy Crestodina at the end of this module. He is a guest contributor to this course.
This course will equip you with the necessary skills to launch a successful program for you business. Prove the value of what you do to key stakeholders, even those who don't understand SEO.
Links to resource page pages will increase your backlink profile. Links to "garbage" sites will not be found on resource pages. Only the best of the internet's resources are listed in resource pages. Learn how to identify the right resource pages to pitch and how you can pitch them effectively.
Students received valuable advice on goals, persona research content audits competitor research and idea generation. This helped to transform their inbound advertising efforts.
They will deliver top-quality work every time. This module also provides information on how to hire high-quality writers, where to find them and how you can create your own "pool” of writers for different niches. In order to create the best link building articles, you will need to be able to give your writers briefs and an outline of the article.
You will also learn some clever ways to build supplementary links. In this module, you will learn how to build a stock-photo-library. This helps you get passive links per month from bloggers who are interested in using your images.
This module will teach you how Ahrefs is used to locate targets for broken linkbuilding. I'll also show you how to use Pitchbox outreach tool to automate your broken linking outreach campaign
Links to resource page pages will increase your backlink profile. Links to "garbage" sites will not be found on resource pages. Only the best of the internet's resources are listed in resource pages. Learn how to identify the right resource pages to pitch and how you can pitch them effectively.